WHO partners with influential artistic group to fight COVID-19 in Montenegro

Behavior is the key to defeating COVID-19. At the same time, the behavior is probably the hardest thing to change.

"Save others, stay healthy!" is the core message of the promotional video jointly produced by the WHO and The Books of Books - an influential artistic four-member group. The authentic, localized video aims to draw attention to the importance of wearing masks, regular hand hygiene and physical distance.

“Coronavirus is possible to defeat only through change of habits and behavior. That’s why we partnered with The Books of Knjige who did an exceptional work in reminding people in their authentic and recognizable style about the importance of respecting the measures”

Mina Brajović, Head of the WHO Office in Montenegro

Brajović added that the broad partnership has been established with web and electronic media to publicize the video

During almost three decades of work, the TBOK group has built a unique, authentic style in addressing social issues and dynamics. Member of the group Zoran Zonjo Marković, who directed the video, said that the group gladly joins initiatives aimed at bringing social change.

“This is not our first time to partner with the United Nations System. This time it was even more challenging because, apparently, behavior is the key to defeating COVID-19. At the same time, the behavior is probably the hardest thing to change, and I believe that together with WHO we made one important step in tackling that challenge”

Zonjo

The latest effort of the World Health Organization is part of its continuous support for the national response to the COVID-19 epidemic in Montenegro.

Written by
Author
Vlatko Otasevic
Communications Officer
RCO
RC Office Communication Officer
UN entities involved in this initiative
UN
United Nations
WHO
World Health Organization